MyFitnessPal Introduces $100 AI Meal Plans: Personalized Nutrition Just Got Pricier

MyFitnessPal, the leading food tracking app, has taken a significant step forward by acquiring Intent, an AI-driven meal-planning startup. This strategic move aims to enhance the app's capabilities, offering users more personalized and efficient meal planning options. By integrating Intent's innovative technology, MyFitnessPal is set to revolutionize how users approach their dietary goals.

Building on this acquisition, MyFitnessPal is launching a new subscription tier called 'Premium Plus'. This premium plan is designed to provide tailored meal plans that consider individual preferences, dietary restrictions, and specific calorie goals. With Premium Plus, users can expect a more customized and supportive experience to help them achieve their health and fitness objectives.

Beyond personalized meal plans, the Premium Plus subscription offers a suite of enhanced features. Users will benefit from automated grocery lists, making shopping for ingredients effortless. Additionally, logging food intake becomes more streamlined, and the app will provide options to order ingredients directly from major e-retailers. These features work together to simplify and optimize the user's health journey.

The new Premium Plus tier is set to launch later this spring at a price of $100 per year, which is a $20 increase from the current Premium plan. Initially, this subscription will be available in the US, UK, Canada, Ireland, Australia, and New Zealand. Users interested in accessing these advanced features can sign up for a waitlist to receive updates and be among the first to enjoy the new offerings.

Since being acquired by Francisco Partners in 2020, MyFitnessPal has continuously evolved its platform to better serve its users. The integration of Intent’s AI capabilities is a testament to the company's dedication to innovation. By focusing on advanced features and user-centric enhancements, MyFitnessPal remains at the forefront of the fitness and nutrition tracking industry.

The introduction of the Premium Plus subscription marks a new era for MyFitnessPal, offering users more personalized and efficient tools to manage their health and fitness. With features like customized meal plans, automated grocery lists, and integrated ingredient ordering, the app provides a comprehensive solution for those looking to maintain a balanced lifestyle. This move not only strengthens MyFitnessPal’s position in the market but also underscores its commitment to supporting users in achieving their wellness goals.